Tag Archive: Marina & The Diamonds

Electra Heart not only serves as the title to Marina & The Diamonds new album to be released by the end of the month, but also an alter persona that will represent irony, and everything that is wrong with American standards.

Marina delivers ‘Primadonna’ in cheeky undertones, playing a princess who demands and seeks for self interest, proclaiming self directed justification to her superficiality in lines like ‘You say that I’m kind of difficult, but its always someone else’s fault’.

The production may have slight guitar riffs laced with dance synths and a brief dubstep break, but its substancious factor lays in Marina’s vocals, that range from coy to aggressively bold. It goes back and forth from end to end, bringing the song to a point of duality that is well achieved.

The delivery and overall progression of the song is superb, and helmed by the ever hit-making Dr. Luke, who has also coined most of the productions that have skyrocketed to the top of the Billboard charts over the past years.

Marina is reported to be going for a commercial sound to make an artistic statement, through the character she will be playing in most of the songs that will compose the body of work.

Whether Marina is using this commercial tactic for superior sale numbers or not, the whole project is turning into a very consistent piece, that will be showing off the different registers she can manage with her voice.

The Family Jewels was bomb, so expect Electra Heart to follow along the same lines, as Marina, even though in the midst of poppier production, still accomplishes to stamp her sound with gutsy lyrical composition that single her out from anything else busting out in radio.

Now this is the definition of an alter ego concept; ‘Sasha Fierce’ and ‘Roman Zolanski’…take note.



Electra Heart in stores April 30th, 2012.

Listen to ‘Primadonna’ below.

Marina & The Diamonds are ready to turn their audience quirky once more, with the upcoming release Electra Heart, a concept abum described by Marina Diamandis as ‘an antithesis to everything she stands for’, and explained the title derives a character who embodies ‘the lies, illusions and death of American ideologies involved in the corruption of self’.

She described Electra Heart in detail stating,

The point of introducing her and building a whole concept around her is that she stands for the corrupt side of American ideology, and basically that’s the corruption of yourself. My worst fear – that’s anyone’s worst fear – is losing myself and becoming a vacuous person. And that happens a lot when you’re very ambitious.’

She clarified Electra Heart won’t serve as an alter-ego by any means; interesting. She also commented all the album tracks will be given the visual treatment to complete the adventures of the given character. This is a superb spin on the concept, and will bring real life to her vision.

Judging by the gritty and somber sound of the buzz single ‘Fear And Loathing’, it seems Marina is going to explore different musical routes with this record (as well as different textures with her voice), already confirmed by how the official single is sounding, ‘Radioactive’, a heavily synthed pop number produced by Stargate (Rihanna’s ‘Only Girl’, Katy Perry’s ‘Firework’).

The production in ‘Radioactive’  is pretty high level, and even though Marina’s lyrics may seem a bit watered down this time, the style still remains unconventional, or at least distinct from what other artists are doing these days; the verses are extended within each chorus. It is funny how Marina labeled the album as an anti-thesis, and the sound of the single sounds like the complete opposite of what Marina would’ve ever recorded; she must be taking the concept album real seriously.

‘Radioactive’ sounds dancey and slightly Top 40 (oddly to a certain extent, it brings vibes of 90’s dance music), but what makes it stand out is how Marina managed to pull an unexpected card up her sleeve in terms of sound, and how she remains true to her displayed persona in vocal delivery. She sounds strong and consistent throughout, without forcing her range or under-performing as the song progresses; its quite brilliant, the song is quite a gem.

Look forward to Electra Heart, which by the sonics of the buzz and official single, sounds promisingly poppier. Marina & The Diamonds have come out their jewel box!


Electra Heart rumored to be released October 3rd.

Watch and listen to ‘Fear And Loathing’ and ‘Radioactive’ below! (Both follow the storyline of the Electra Heart character Marina is proposing for the album; she’s still obsessed with the mess America is)