Kanye West and his camp were creative and pretentious enough to promote his first single, ‘Power’, off Dark Twisted Fantasy in a nearly two minute music video, which fascinatingly is more of a motion painting.

The ‘music video’ is West’s representation of power. It shows him wearing an ostentatious gold neck ensemble and black garments, approaching from the focal point of a renaissance-like still painting which then starts to develop into a slow motion progression.

The effects are impressive, and the music video is further than original and quite imaginative. It seems a tad bit egotistical of West to be featured in the center of the piece and in fact, literally frame himself as a masterpiece, but the inventiveness and outside the box execution make one put Kanye’s superiority complex aside.



Watch Kanye’s Power below!